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Unique offer UNLOCKED

Create your marketing Unfair Advantage for free

6+ hours of marketing strategy value for FREE: UNLOCKED

PART 1:

Intro to the process

PART 2:

How to stand out in the market- the 8 core elements you need

PART 3:

Value propositions – why you need one, how to create one and how to use it

PART 4:

The 4 insights – the foundational insights from which to build your differentiation

PART 5:

“Jobs to be done” for marketers – how to understand what customers need

PART 6:

The Unfair Advantage Sprint – how we combine multiple best practices into one efficient positioning and marketing strategy process

What you’ll learn

1

How to create a marketing Unfair Advantage and Go To Market plan

2

How to deliver your plan in a simple, structured way

3

The impact of an insightful positioning and competitive strategy

4

How to create a Growth Machine from the insights your capture

5

The Unfair Advantage process, step by step

6

How to use your new customer insights across the business

7

How to stand out in your market with creative messaging across all channels

The Instructor

Martin Bailie

Martin Bailie from Elysian Fields will introduce the Unfair Advantage Method, a systemised strategic and marketing operations process that creates a marketing Unfair Advantage for ambitious B2B businesses. This predictable growth machine can we deployed in weeks and cuts agency costs, wasted time and team uncertainty from the marketing operations of businesses seeking fast growth.

Who is it for

_ Funded startups and scale-up owners

looking to hit investor milestones.

_ Ambitious small-medium-sized businesses

looking to double sales without doubling effort.