Create a Sustainable Marketing Advantage and predictable growth plan for your startup in 6 weeks.

Elysian Fields is a network of marketers and investors helping founders reach the epic heights others can only dream of.

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Heroic-Founders

For heroic founders

You’re a Seed stage, Series A or Series B founder of a tech startup.

You’ve promised growth to investors, but you’re held back by a lack of clarity about your position and messaging, resulting in circular internal debates, poor pitching, erratic marketing and slow sales.

You need a Sustainable Marketing Advantage to hit growth milestones

A Sustainable Marketing Advantage is achieved through clarity of message and consistency of execution.
We create messaging clarity and de-risked marketing investments focused on the customer-based growth KPIs needed for funding. The process also creates new focus and energy for teams, helping to align the whole business around what’s essential to power consistent, rapid growth.

Sustainable Marketing Advantage

Everything you need to hit your funding milestones

funding milestones

Trusted by

We’re experienced marketers, commercial operators and we sit on investment committees for some of Europe’s leading VCs. 

Investment strategy

  • Investment pitch reviews and re-writing.

  • Investment strategy Review Investment
    introductions service.

Marketing strategy

  • Detailed Go To Market planning.

  • Marketing funnel execution with growth marketing partners.

Marketing operations

  • Marketing Operations audit (Series A and B).

  • Ongoing Marketing Operations evaluation.

  • Marketing Agency Sourcing (fees, percentage of spend, retainers).

  • Client / Agency relationship management.

  • Fractional Chief Marketing Officer (fees, percentage of spend, retainers).

Why this approach is essential for funded startups

At least 50% of the metrics used by investors to evaluate deals are related to customer insight and customer acquisition, retention and referral (Source: NFX).

We’re experienced marketers and investors, sitting on the investment committees of leading European VCs.

We know hitting funding milestones comes down to creating a Sustainable Marketing Advantage for your company: a structured way of working that combines a powerful value proposition coupled with marketing operations to deliver sustained marketing testing and growth.

We help you treat marketing as engineering, so every insight is validated and your CAC/LTV ratio can get below competitors – greatly stacking the funding odds in your favour.

Our methods and why they work

Create evidence-driven marketing for successful fundraising

There is a clear correlation between evidence-based marketing and successful fundraising, so we have developed a concise method that connects the two.

1

We focus on funding milestones: what’s important to founders and investors

  • We’re marketers, founders with scaling and exiting experience and sit on investment committees. We understand how to build businesses so we combine practical marketing expertise with entrepreneurial experience.

 

  • We work backwards from the investor metrics a client needs to raise ‘good’ money at strong valuations.

2

We create a Sustainable Marketing Advantage that gives the business the best chance of hitting the milestones

  • Founders can organise their companies to claim the space the new positioning has identified

 

  • Aligned teams can focus on experimentation and execution

3

We create a Growth Machine to de-risk marketing operations to hit the milestones

  • Execution: We’ve created an evidence-based method that validates insights to position the business as credible and relevant for customers, investors and employees

 

  • Operations: We help our clients apply their engineering mindset to marketing and messaging, finding the most effective and efficient way to consistently deliver leads.

How it Works

Get a free Review of your Sales Pitch
Create evidence-driven marketing for successful fundraising
There is a clear correlation between evidence-based marketing and successful
fundraising, so we have developed a concise method that connects the two.
1
Get a free Review of your Sales Pitch
We take your team through a Positioning Sprint.
Based on your sales content and your growth plans we'll recommend one of three
Positioning Sprint products:
  • Positioning Sprint £12k
    Suitable for pre or post Series A founders who know their customers and need to rapidly get a
    Go To Market plan working
  • Positioning Sprint + Rapid Original Market Research £25k
    Suitable for Series A founders who need deeper, more validated insights in order to build credibility
    with partners and investors and launch scaled marketing operations.
  • Positioning Sprint + Detailed Original Market Research £50k
    Suitable for Series B founders who need to create marketing operations to sell multiple products
    (potentially in multiple markets)
2
We take your team through a Positioning Sprint.
Your validated Value proposition and Positioning is created in 6 weeks
You'll get:
  • A positioning and value proposition validated with your target buyers
  • A validated buying journey to guide your sales funnel
  • Rich, new customer insights to fuel marketing, sales and product innovation
  • Messaging to immediately pitch to clients and to run in AB tests
  • A brand story, point of view, tone of voice and a new category definition where appropriate
  • The beginning of your Go To Market Plan
3
Your validated Value proposition and Positioning is created in 6 weeks
Launch your Growth Machine
With the foundations in place we'll help you with a new Go To Market Plan and a
Marketing Operations Plan to get your growth machine up and generating leads.
You’ll establish your sales funnel and build your Growth Machine with our growth execution partners.

With our help you’ll quickly be able to hire the most appropriate agencies and establish your Marketing Operations to deliver on the your growth promises and milestones.
4
Launch your Growth Machine

See What Our Experts Say

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Who we are

Elysian Fields are globally experienced marketers with a discrete

network of elite founders, investors and sector specialists.

Co-founder, CEO
Co-founder,
Chief Product Officer
Head of Product Development
Head of Partner Ecosystems