Coaching programmes & Training Courses
Our programmes encapsulate 20 years of experience in the field.
Coaching Programme
Create your marketing Unfair Advantage in 3 weeks
We’ll coach you to confidently create your B2B marketing strategy (including Positioning, Value Proposition, Segmentation, Brand Strategy, Messaging and a Marketing Plan)
Type: Coaching Programme
Duration: 3 weeks
Format: Hybrid (One-to-one coaching + video workshops)
Training Programme
Create your Marketing Unfair Advantage & learn essential Go to Market principles
Templates and worksheets covering:
- Segments, Buying cohort personas, Jobs, Pains, Gains, Alternatives for each persona, Buying Journeys, Qual interview questions
- Vision, Why, Why us, Why now, your Product’s ‘New Thing’
- Value Proposition, Provocative Point of View
- GTM Funnel stages, Messaging, Creative ideas, Test plan
- Partner selection and agency methods, including a full service marketing agency offer
It includes:
Worksheets – Guidance, templates and worksheets, best practice examples
1:1 coaching – 60mins included in price
Type: Training Programme
Duration: 2 hours (in total video time) and 6-8 hours of work
Type: Self-pace training programme
Format: on-line, self-service
Available: As of 31st Dec 2024. Join the waiting list and get it half price
Waiting list: Normal price:£1.200 Discounted Price: £750
Training Programme
Create a stand out positioning and marketing strategy for your Cyber Security business
During this 3 hours masterclass you’ll learn:
- How to understand what cyber security buyers want
- How to use a guaranteed method to build trust and fame for your Cyber Security business
- How to build ‘swagger’ in your brand to attract bigger customers, investors and build the fame you need for a potential exit
Duration: 3 hours
Type: Self-pace training programme
Format: On-line, self-service. With optional 1:1 coaching as you need it.
Available: As of 31st Dec 2024. Join the waiting list and get it half price
Waiting list: Normal price:£500 Discounted Price: £250
Ready for your next Coaching or Training Program?
If you have any questions or specific requests, submit the form below and we will contact you as soon as possible.