Create your marketing unfair advantage.
We work with high growth technology businesses to create marketing machines that deliver sales
We help you stand out in the market
As exited marketing agency founders, Venture Partners and VC Investment Committee members, we understand the metrics needed to grow B2B businesses.
We have combined these experiences to create a powerful positioning and growth marketing process that will help you hit your growth milestones.
Our client experience
High Growth
Enterprise
Martin is the best facilitator that I have had the chance to work with and he can truly do the job of facilitating a group in the words true meaning. Leading, probing, re-focusing energy while working with many tools that he switches between seamlessly and very competently based on the needs of team and where the energy and discussion is flowing."
CEO and Co-Founder, Learnifier
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You’re seeking growth from marketing…
You’re a B2B scale-up, but you’re held back by slow sales due to:
A lack of clarity about your position and messaging
Circular internal debates
Poor pitching
Erratic marketing execution
50% of the factors that impact high growth are customer and marketing related. This ‘Ladder of Proof’ shows the important metrics investors evaluate businesses against. The customer based metrics are in red. We focus on those.
When you understand how to organise your marketing and sales around these metrics, selling becomes far, far easier.
Credits
Working with us
In the words of our clients: we “Lead, probe, re-focus energy and demand tough decisions”
We work fast
You’ll create clarity in your Positioning and the Value you provide within weeks
We validate insights
To power new products, confident sales and cut-through marketing
We’re commercial
We only care about sales and results
We test
Strategy is nothing without execution
See our previous webinars
Founder of Blue Lion and ex-founding partner of Lakestar on Revolut's Unfair Marketing Advantage
Your 3 step plan for delivering leads
The Unfair Advantage Method
Our structured and efficient methods create certainty for leaders seeking fast and sustainable sales growth
Credibility
New Insight
Create and test evidence-driven personas and value propositions from new insight.
Position
Create a brand and disruptive
point of view that prospects will talk about.
Growth Machine
an evidence-driven Growth Machine to hit your targets.
Common challenges we solve
You need to create an Unfair Advantage that breaks through buyer inertia. You can engineer this from your buyer insights, your positioning, your targeting and your marketing execution. Create a sustainable advantage quickly with our Unfair Advantage Sprint.
We can help you hit your targets. You need the Positioning, People, Processes and Platforms to optimise your sales funnels. It’s an engineering task built on validated insights and a distinctive brand and product point of view.
Many businesses burn through marketing budgets with micro optimisations of content, messaging and channel. The big efficiencies come from validating value propositions and then testing the whole sales funnel. Our holistic process looks at every part of your sales funnel to ensure you are set up to hit your growth milestones.
Effective marketing is based on validated insights that help create an Unfair Advantage. We use a Credibility Analysis method to review your insights and we run Lean ‘Customer Development’ qualitative research to uncover your customer’s Jobs to be Done, Pains and Gains.
We sit on investment committees and we know what investors need to see. We create pitch decks and can organise your growth strategy to hit the milestones you’ll need to hit.
We work with VCs to take Series A or B companies to market with structured, data-driven growth plans. We deliver Positioning, Value Proposition validation and Go To Market plans. We then find and manage their marketing partners and can act as an interim CMO.
When you work with suppliers it’s easy for inefficiencies to creep in. We offer a complete sourcing, briefing and managing service for businesses with a sizeable marketing budget. We increase marketing ROI and decrease wasted time and budget.
Testimonials
Whether talking high level strategy or details of execution, the recommendations were always spot-on, showing a deep understanding of our position and needs, without getting bogged down by what we thought at the time, but considering what the research was showing. We've been working a lot since the initial discussions, gathering more insights, data and research, and they all point to EF having it right from the beginning.
Working with EF not only laid the groundwork for refining our value proposition, but also for updating our vision and mission to align all of the company, from product strategy to customer service, to the same overall objective. We have seen it resonate very well with the market, and I am sure we would not have been able to get it to the right level without the involvement and recommendations from EF.
But that's just outcomes. The personal commitment to see the project through, even though we're a difficult customer with a ton of differing opinions and unclear about where we play and how we win. Martin has always been the voice of reason, elevating the conversation and bringing it back to the learnings from the research, and always willing - no encouraging, really - us to leverage their expertise to get the job done.
The only problem is that the project ends! I would love to keep on working together as it's been so great, so valuable and so fun!"
Thank you on behalf of myself and the team for providing material that will aid in the development of our campaign launch program."
It’s really efficient and focused work so I’d highly recommend him to get your positioning, messaging and sales funnels sorted!"
“The process is extremely logical and the steps align closely to my interpretation of a brand-led startup approach. Like a mashup between Lean, Design Thinking and Brand Strategy”
"The marketing workshop led by Fergus Hay from Elysian Fields was a wonderful masterclass for our portfolio startups. The session provided some invaluable insights to our clients and gave them the secret sauce for creating the perfect marketing strategy to help them in their startup journey."
With their support we were able to identify the risk exposure in launching a product into this market and make informed decisions"
They're able to pull existing insights out of the team and compile everything in a very coherent and clear way. It's very cool - like magic."
I would be happy to recommend them to anyone who wants reliable and efficient marketing for their business”
The Elysian Fields Investor Network
We work with some of the world’s leading venture capitalists. We take their portfolio companies through The Unfair Advantage Method, and putting them on their way to securing their next fund raise.
