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Cyber Security

Create your Unfair Advantage

We help cyber-security businesses create competitive unfair advantages through their positioning and with an engineered approach to lead generation. Our approach ensures messages cut through the noise and deliver qualified new prospects to your sales teams in a systematic and sustainable manner.

Our experience in cyber-security

We’ve positioned multiple IT and security consultancies, conducting over 50 interviews with CIOs and CTOs in the last 12 months alone. The insights we’ve gathered provides our clients with an immediate competitive advantage.

Making it easy for buyers to choose you

The frequency and sophistication of cyber attacks is at an all-time high, yet cyber-security messaging focuses on describing the threat, rather than promoting their unique value clients.

This language is often vague, with jargon used without obvious benefit for customers. In maturing markets the ‘what’ buyers are seeking – such as securing critical web applications – is obvious. So we work with clients to uncover ‘how’ they solve this problem and ‘why’ they’re credible to solve it. This approach makes it easy for buyers to choose them.

Buyers want to know how you will keep them ahead of risks so they can sleep soundly at night. It is critical to find and promote your distinct, relevant, credible and urgent value for clients. This will centre on your IP and methods, not industry generic promises.

We focus on what buyers want and the unique difference you can bring. This insight helps create an competitive unfair advantage and a marketing ‘growth machine’ that will deliver leads consistently to your sales teams.

If you want consistent, sustainable lead generation for your business book a call today

Get an one-to-one zoom call with Noah (Executive team member)

The Unfair Advantage Method

There is a correlation between the deployment of evidence-based marketing and successful fundraising. Our structured and efficient methods create certainty for founders seeking fast, sustainable venture-backed growth.

Understand where credibility and internal alignment problems undermine growth ambitions.
New Insight
Create and test evidence-driven personas and value propositions from new insight..

Create a brand and disruptive
point of view that prospects will talk about.

Growth Machine
Strategize and implement
an evidence-driven Growth Machine to hit your targets.