The Unfair Advantage Method
4 weeks
Unfair Advantage Sprint
Alignment
Segmentation
Value Proposition
Positioning
Brand point of view
Messaging
Buying funnel
6-8 weeks +
Optional:
Qualitative Validation
Detailed primary research to uncover new insights
1-2 months
Quantitative Validation
A/B message testing
in paid media
Sales conversations
2 weeks
Sprint workshops
Alignment
Segmentation
Value Proposition
Positioning
Brand point of view
Messaging
Buying funnel
£15k
6-8 weeks
Optional:
Qual interviews
Detailed primary research to uncover new insights
from £25k
1-2 months
Validation
A/B message testing
in paid media
Sales conversations
from £15k
We know that having a great product isn't enough.
Who you choose to sell to, why they buy, how you position yourself and how you go to market can, together, become a significant Unfair Advantage.
We will create the machine that makes such an advantage a reality in 4 stages:
Unfair Advantage Sprint
Quickly align your team with clear Segments, Value Propositions and Messaging
Our methodologies create clarity on who to target and what to say to them.
We deliver concise positioning and messaging strategy in 4 workshops with your founding team and business leaders. By the end of our Positioning Spring sessions, you’ll have segmented personas and value propositions ready to test in the market.
Who’s it for
Founding teams who have insights into the product and target market but no alignment on positioning, value proposition or message.
What you get
- 4 personalised workshops
- Personas
- Segmentation
- Value Propositions
Qualitative Research '20'
De-risk your marketing with validated insight into your market.
Up to 20 interviews with customers, prospects, opinion influencers, your investors and team
By gathering new insight using the Jobs To Be Done methodology, founders get the qualitative evidence that they need to provide insight into prospect needs.
We go through our Unfair Advantage Sprint before testing your Value Propositions and Messaging insights with a series of targeted interviews with prospects and customers alike.
Who’s it for
Founders who need evidence that they know their market.
What you get
- 5-10 Expert/Influencer Interviews
- 5-10 Customer Interviews
- Evidence based Value Propositions
- Go-To-Market workshop
Qualitative Research '50'
De-risk your marketing with validated insight into your market.
Up to 50 interviews with customers, prospects, opinion influencers, your investors and team
We go through our Unfair Advantage Sprint before testing your Value Propositions and Messaging insights with a series of targeted interviews with prospects and customers alike.
Deeper research uncovers new segments and Jobs To Be Done that Product and Marketing teams can use immediately.
Who’s it for
Founders who need evidence that they know their market.
What you get
- 5-10 Expert/Influencer Interviews
- 40-45 Customer and Prospect Interviews
- Evidence based value propositions
- Go-to-market workshops
Messaging Validation
Test your Value Propositions so you have conviction in all your messaging
We take your Value Propositions and generate multiple headlines.
We then run split tests for several weeks to deliver winning headlines and messages for use in pitching, sales and wider advertising.
Bring in more leads and make your media buying process more efficient with the clarity of validated messaging.
Who’s it for
Founders making decisions on media investment
What you get
- Statistically validated winning headlines
- A/B split tests
Delivered through our partner GrowthRocks
Want to know more about your Marketing Unfair Advantage?
Submit your request and concerns below and we will contact you as soon as possible.
Trusted by
With their support we were able to identify the risk exposure in launching a product into this market and make informed decisions”
It’s really efficient and focused work so I’d highly recommend him to get your positioning, messaging and sales funnels sorted!"
Case studies
Segmentation and customer research, brand positioning and value propositions for multiple products and markets.
Segmentation and customer research, brand positioning and value propositions for multiple products and markets.
Value proposition research, category positioning, new product business modelling, channel strategy.
Submit your sales deck
Get a free review of your sales deck
Submit your current sales deck and we’ll run it through our methodology in a free 15min review.
If you don’t feel comfortable sharing right now, then please book a call with us for a 30min review in person.
