Alignment
Segmentation
Value Proposition
Positioning
Brand point of view
Messaging
Buying funnel
From $26k
6-8 weeks +
Optional:
Qualitative Validation
Detailed primary research to uncover new insights
From $35k
1-2 months
Quantitative Validation
A/B message testing in paid media
Sales conversations
From $20k
2 weeks
Sprint workshops
Alignment
Segmentation
Value Proposition
Positioning
Brand point of view
Messaging
Buying funnel
£15k
6-8 weeks
Optional:
Qual interviews
Detailed primary research to uncover new insights
from £25k
1-2 months
Validation
A/B message testing in paid media
Sales conversations
from £15k
We know that having a great product isn't enough.
Who you choose to sell to, why they buy, how you position yourself and how you go to market can, together, become a significant Unfair Advantage.
We will create the machine that makes such an advantage a reality in 4 stages:
1
2
3
4
First, we align your team around Credibility challenges that hamper growth.
Then we uncover New Insights which product and marketing can immediately use.
With this information we can Position the business in a fresh and relevant way
Finally, we help you execute a simple Go To Market plan with a sustainable Growth Machine and other Marketing Operations support.
Unfair Advantage Sprint
Quickly align your team with clear Segments, Value Propositions and Messaging
Our methodologies create clarity on who to target and what to say to them.
We deliver concise positioning and messaging strategy in 4 workshops with your founding team and business leaders. By the end of our Positioning Spring sessions, you’ll have segmented personas and value propositions ready to test in the market.
Who’s it for Founding teams who have insights into the product and target market but no alignment on positioning, value proposition or message.
De-risk your fundraising profile with validated insight into your market.
Up to 20 interviews with customers, prospects, opinion influencers, your investors and team
By gathering new insight using the Jobs To Be Done methodology, founders get the qualitative evidence that they need to provide confidence for investors, prospective talent and current team.
We go through our Unfair Advantage Sprint before testing your Value Propositions and Messaging insights with a series of targeted interviews with prospects and customers alike.
Who’s it for Founders who need evidence that they know their market.
What you get
5-10 Expert/Influencer Interviews
5-10 Customer Interviews
Evidence based Value Propositions
Go-To-Market workshop
"EF play an instrumental role creating sustainable unfair advantages for our portfolio companies."
Manu Gupta
Founder of Blue Lion, ex-founding partner of Lakestar
From: $35,000
Price includes the Unfair Advantage Sprint workshops
Generate rich new insight for your Product and Marketing teams and to provide confidence for Investors
Up to 50 interviews with customers, prospects, opinion influencers, your investors and team
We go through our Unfair Advantage Sprint before testing your Value Propositions and Messaging insights with a series of targeted interviews with prospects and customers alike.
Deeper research uncovers new segments and Jobs To Be Done that Product and Marketing teams can use immediately.
Who’s it for Founders who need evidence that they know their market.
What you get
5-10 Expert/Influencer Interviews
40-45 Customer and Prospect Interviews
Evidence based value propositions
Go-to-market workshops
“With EF’s support we were able to identify the risk exposure in launching a product and make informed decisions”
Avi Schechter,
Founder of Pixomi
From: $65,000
Price includes the Unfair Advantage Sprint workshops
Test your Value Propositions so you have conviction in all your messaging
We take your Value Propositions and generate multiple headlines. We then run split tests for several weeks to deliver winning headlines and messages for use in pitching, sales and wider advertising.
Bring in more leads and make your media buying process more efficient with the clarity of validated messaging.
Who’s it for
Founders making decisions on media investment
What you get
Statistically validated winning headlines
A/B split tests
Delivered through our partner GrowthRocks
“It’s really efficient and focused work so I’d highly recommend him to get your positioning, messaging and sales funnels sorted!”
“The team were critical is helping segment the SME market, identify insights into our target customers and define the financial product proposition for the SME market.
With their support we were able to identify the risk exposure in launching a product into this market and make informed decisions”
“Elysian Fields are a close partner to Blue Lion and play an instrumental role
creating sustainable unfair advantages for our portfolio companies”
“Elysian Fields were fantastic in helping us define our positioning, value propositions and go to market that has been the bedrock behind our 200% growth. We are delighted to have them as our long term partners.”
"Elysian Fields was our key strategic partner as we scaled and institutionalized our business from a single family office to a leading boutique asset manager, from a successful early stage investor to a recognized venture and growth investor positioning as a leader accelerating the transition to sustainable food system”
"We're really enjoying working with Martin. He helped us segment and create value propositions for each segment, with a new comms creative platform and messaging, PR and marketing together with a growth agency partner.
It’s really efficient and focused work so I’d highly recommend him to get your positioning, messaging and sales funnels sorted!"
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Case studies
Segmentation and customer research, brand positioning and value propositions for multiple products and markets.