Case Studies
Builder offers a bespoke, on-demand software platform that automates the creation of applications. The company has now reached Unicorn status.
For the last 4 years we’ve worked with Builder.ai, a world-leading custom software platform that empowers anyone to bring their ideas to life through software creation. Since their Series A raise, our assistance to their marketing team has resulted in differentiating their offerings and driving sales to both SME and Enterprise customers.
- Led segmentation and insight gathering in order to develop brand positioning, marketing value propositions, and go-to-market plans for multiple products and markets.
- Started working at Series A, and now the company is at Series D and valued over $1bn
Soul Machines created a revolutionary B2B autonomous animation company, changing customer experience and branding. Series B2 secured, totalling $135m raised to date.
Soul Machines was looking to develop enterprise and entertainment value propositions, leading to an increase in sale engagements.
- We ran key customer and target customer research, resulting in developing the new enterprise platform, Empathetic Customer Experience, to underpin all marketing and sales.
- Developed the business case and strategy for entering into entertainment category.
- We modelled the launch of their new celebrity product
- Brokered Channel Partnership agreements with WPP and Ogilvy
- Our introductions led to new client engagements.
Blue Horizon is a global food technology-focused venture capital fund
Elysian Fields were tasked with the opportunity to position Blue Horizon as a global thought leader and power investor in food, agriculture, and bio-tech, to assist in launch of their new Growth Fund
- We created the positioning of the investment firm: “Accelerating the transition to a new sustainable food system”. Growth fund raise is now in progress
- Alignment of senior stakeholders behind new positioning
- New marketing materials created, new website launched
GetTransfer run a unique pre-booking ride-hailing marketplace platform
We were asked to position GetTransfer as the leading, fastest-growing airport transfer business, with a unique marketplace model able to compete with the incumbent transfer apps.
- Developed value propositions, brand positioning and GTM plans.
- Long-term partnership in place, with sustained revalidation of positioning for both customers and drivers.
- Get Transfer has achieved 117% growth since we started working together, reaching $5m GMV, 6 million users and sustainable cash generation
Fintech Pixomi developed a lending product to an SME market currently ignored by Banks.
We were asked to develop a launch strategy for a start-up offering credit to the small business market.
Our lean ‘customer development’ process involved 75 highly structured customer interviews across multiple segments. We uncovered flaws to the business proposition so the team paused product development and avoided a potentially expensive failed launch. Valuable time, money and effort was saved through this rigorous process and the team were grateful to have avoided further investment in the proposition.
The QDNL Participations fund is the Netherlands largest Quantum technology fund.
The task was to create a position and messaging to attract investors (LPs) as well as new founders; scientists looking to grow their early stage quantum technology business.
Through The Unfair Advantage Sprint, Elysian Fields helped QDNL find their new voice and market position.
TrusTrace is a traceability and compliance data management platform in the fashion sector.
The task was to create TrusTrace’s new position and messaging to attract new customers through de-risked market research. We finalised their new positioning with a view to continuing our work together by launching new messaging in market.
- Elysian Fields ran the senior team through the Unfair Advantage process, organising their insight to create personas and value propositions.
- We then conducted interviews with their customers and industry-leading experts to validate and iterate our original findings.
- We delivered validated, de-risked personas and value propositions and we’re now organising their scaled marketing through the Go To Market and message testing process.
