Don't miss our upcoming webinars. Check them now

Quickly position yourself in market and generate leads for your business

You’ll create a Positioning that cuts through the noise, and a lead-generating Growth Machine that systemises your marketing operations.

We help you stand out in the market

funding milestones

As exited marketing agency founders, Venture Partners and VC Investment Committee members, we understand the metrics needed to grow B2B businesses.

We have combined these experiences to create a powerful positioning and growth marketing process that will help you hit your growth milestones.

Our Client Experience


High Growth

Play Video

Join the club

Get updates on special events and receive marketing tips every second week

You’re seeking growth from marketing…

You’re a B2B scale-up, but you’re held back by slow sales due to:

A lack of clarity about your position and messaging

Circular internal debates

Poor pitching

Erratic marketing execution

50% of the factors that impact high growth are customer and marketing related. This ‘Ladder of Proof’ shows the important metrics investors evaluate businesses against. The customer based metrics are in red. We focus on those.

When you understand how to organise your marketing and sales around these metrics, selling becomes far, far easier.


"We invested in Revolut because their CAC was sub $1 vs $20+ that competitors such as Monzo, N26 and Chime were achieving"​
Manu Gupta

Founder of Blue Lion and ex-founding partner of Lakestar on Revolut's Unfair Marketing Advantage

Your 3 step plan for delivering leads

Your team takes part in 4 efficient workshops to understand where the problems lie, we simplify your customer needs and create new Value Propositions for each segment. Primary research with stakeholders and customers may also follow.
With new insight we construct a simple Go To Market plan to deliver what customers want so you will hit growth milestones.
We help you execute your plan with a sustainable, data-driven 'Growth Machine': disciplined testing coupled with the right people, processes and tech platforms

The Unfair Advantage Method

Our structured and efficient methods create certainty for leaders seeking fast and sustainable sales growth

Understand where credibility and internal alignment problems undermine growth ambitions.
New Insight

Create and test evidence-driven personas and value propositions from new insight.


Create a brand and disruptive
point of view that prospects will talk about.

Growth Machine
Strategize and implement
an evidence-driven Growth Machine to hit your targets.

Common challenges we solve

You need to create an Unfair Advantage that breaks through buyer inertia. You can engineer this from your buyer insights, your positioning, your targeting and your marketing execution. Create a sustainable advantage quickly with our Unfair Advantage Sprint.

We can help you hit your targets. You need the Positioning, People, Processes and Platforms to optimise your sales funnels. It’s an engineering task built on validated insights and a distinctive brand and product point of view. 

Many businesses burn through marketing budgets with micro optimisations of content, messaging and channel. The big efficiencies come from validating value propositions and then testing the whole sales funnel. Our holistic process looks at every part of your sales funnel to ensure you are set up to hit your growth milestones. 

Effective marketing is based on validated insights that help create an Unfair Advantage. We use a Credibility Analysis method to review your insights and we run Lean ‘Customer Development’ qualitative research to uncover your customer’s Jobs to be Done, Pains and Gains. 

We sit on investment committees and we know what investors need to see. We create pitch decks and can organise your growth strategy to hit the milestones you’ll need to hit.

We work with VCs to take Series A or B companies to market with structured, data-driven growth plans. We deliver Positioning, Value Proposition validation and Go To Market plans. We then find and manage their marketing partners and can act as an interim CMO.

When you work with suppliers it’s easy for inefficiencies to creep in. We offer a complete sourcing, briefing and managing service for businesses with a sizeable marketing budget. We increase marketing ROI and decrease wasted time and budget. 


The Elysian Fields Investor Network

We work with some of the world’s leading venture capitalists. We take their portfolio companies through The Unfair Advantage Method, and putting them on their way to securing their next fund raise.

Our Team

Co-founder, CEO
Chief Strategy Officer
Head of Product Development
Sami McCabe

Get the FREE guide now

7 Deadly Marketing Mistakes and How To Avoid Them

Noah Bergman

30-minute Intro Meeting with Noah, Head of Product Development

30 minutes

Web conferencing details provided upon confirmation

UK, Ireland, Lisbon Time