Experienced digital product and brand strategist with 20 years experience in the marketing industry as a Chief Strategy Officer, innovation lead and Chief Marketing Officer.

Co-founder of award-winning digital agency Glue London (sold to Dentsu Inc)

​Built new B2B and B2C digital brands and created global integrated marketing for most categories (from financial services to luxury and CPG) resulting in Cannes Lions and industry effectiveness awards. Clients included Sky, Virgin, Unilever, 3 Mobile, Natwest and more.

Ran a design sprint lab and partnered with progressive CEOs to help them become fast, testing-obsessed and innovative digital businesses.

Wrote the Institute of Direct Marketing course on Digital Marketing.

Co-founded and raised venture funding for a tech startup in the MarTech space.

Acted as interim CMO for two high growth D2C brands.

Ran a consultancy practice to help agency networks become more digitally capable, profitable and consistently innovative.

Fellow of the Institute of Direct Marketing, a former member of the Account Planning Group board and the IPA Strategy Group, a University of Greenwich marketing lecturer and an e-consultancy.com trainer.