Commercial, investment strategy and leadership
Fergus spent 15 years in the world’s leading advertising and marketing agencies with roles as the CEO of Leagas Delaney, and Worldwide Managing Director of Ogilvy & Mather/WPP. He had the privilege of living and working in North America, Asia, Europe and London working with clients such as Uber, Lakestar, Builder.ai, Barclays, Coca-Cola, Unilever and BASF.
In 2020 he founded marketing and fundraising advisory firm Elysian Fields with Martin Bailie.
Fergus has the investor viewpoint as he is a Venture Partner with Blue Lion Global VC, Advisor to Blue Horizon VC/AMG and Board Advisor/IC member for RYSE Health Tech VC. He is also a Judge and Category Chairman for Xtreme Tech Challenge, the world’s largest start up competition.
Fergus is the Chairman of Health tech business DHV Group leading M&A and fundraising, enabling tech enabled care for the elderly and vulnerable.
Fergus holds advisory roles for leading Tech Start Ups including Builder.ai, Soulmachines, Immo Capital, Aptitude
When times permits he is invited as an industry expert and a regular commentator on global tech news for BBC World News, Sky News and NBC Euronews.
Fergus holds an Executive MBA from Stern NYU, London School of Economics and HEC Paris