LIVE on July 22, 2024 ⎯ 12 PM NYC / 5 PM UK
Stand out positioning and marketing
your Cyber Security business
LIVE on July 22, 2024 ⎯ 12 PM NYC / 5 PM UK
Stand out positioning and marketing
your Cyber Security business
During this 1 hour masterclass you’ll learn:
1
How to understand what cyber security buyers really want
2
How to use a guaranteed method to build trust and fame for your cyber security business
3
How to build ‘swagger’ in your brand to attract bigger customers, investors and even an exit
Hurry! Registration ends in
Create powerful marketing that builds fame and trust
In this workshop Martin will show you the proven method to understand buyers and give them what they want. To drive sales, marketing consistency and brand fame.
Revealing the whole process to creating a positioning and message that cuts through, Martin will show how new methods solve urgent cyber marketing challenges:
- “We’re better, but buyers stick to incumbents!”
- “How can we stand out from the competition?”
- “How can we be more efficient with the marketing we do?”
- “How can I deliver on our growth promises?”
About Martin Bailie
- Experienced digital product and brand strategist with 20 years experience
- Co-founder of award-winning digital agency Glue London (sold to Dentsu Inc)
- Built new B2B and B2C digital brands and created global integrated marketing for most categories (from financial services to luxury and CPG) resulting in Cannes Lions and industry effectiveness awards for Sky, Virgin, Coca-Cola, Natwest Bank and many more.
- Co-founded and raised venture funding for a tech startup in the MarTech space.
- Ran a design sprint lab and partnered with progressive CEOs to help them become fast, testing-obsessed and innovative digital businesses.
- Wrote the Institute of Direct Marketing course on Digital Marketing.
- Fellow of the Institute of Direct Marketing, a former member of the Account Planning Group board and the IPA Strategy Group, a University of Greenwich marketing lecturer and an e-consultancy.com trainer.
Feedback from our workshops and consulting work
"I cannot recommend EF and Martin and Noah enough. Throughout the entire process they have been just phenomenal in their methodology, facilitation of workshops, strategic clarity and well-thought through, actionable outcomes.
Whether talking high level strategy or details of execution, the recommendations were always spot-on, showing a deep understanding of our position and needs, without getting bogged down by what we thought at the time, but considering what the research was showing. We've been working a lot since the initial discussions, gathering more insights, data and research, and they all point to EF having it right from the beginning.
Working with EF not only laid the groundwork for refining our value proposition, but also for updating our vision and mission to align all of the company, from product strategy to customer service, to the same overall objective. We have seen it resonate very well with the market, and I am sure we would not have been able to get it to the right level without the involvement and recommendations from EF.
But that's just outcomes. The personal commitment to see the project through, even though we're a difficult customer with a ton of differing opinions and unclear about where we play and how we win. Martin has always been the voice of reason, elevating the conversation and bringing it back to the learnings from the research, and always willing - no encouraging, really - us to leverage their expertise to get the job done.
The only problem is that the project ends! I would love to keep on working together as it's been so great, so valuable and so fun!"
Whether talking high level strategy or details of execution, the recommendations were always spot-on, showing a deep understanding of our position and needs, without getting bogged down by what we thought at the time, but considering what the research was showing. We've been working a lot since the initial discussions, gathering more insights, data and research, and they all point to EF having it right from the beginning.
Working with EF not only laid the groundwork for refining our value proposition, but also for updating our vision and mission to align all of the company, from product strategy to customer service, to the same overall objective. We have seen it resonate very well with the market, and I am sure we would not have been able to get it to the right level without the involvement and recommendations from EF.
But that's just outcomes. The personal commitment to see the project through, even though we're a difficult customer with a ton of differing opinions and unclear about where we play and how we win. Martin has always been the voice of reason, elevating the conversation and bringing it back to the learnings from the research, and always willing - no encouraging, really - us to leverage their expertise to get the job done.
The only problem is that the project ends! I would love to keep on working together as it's been so great, so valuable and so fun!"
"Elysian Fields was our key strategic partner as we scaled and institutionalized our business from a single family office to a leading boutique asset manager, from a successful early stage investor to a recognized venture and growth investor positioning as a leader accelerating the transition to sustainable food system”
"Elysian Fields partnered with Ampd Energy to undergo in-depth work to determine the Ampd positioning for our differing levels of market maturity. Noah and Martin had a robust process which made the process feel seamless, plus their ability to take feedback from both internal and external audiences and translate into meaningful positioning was exceptional.
Thank you on behalf of myself and the team for providing material that will aid in the development of our campaign launch program."
Thank you on behalf of myself and the team for providing material that will aid in the development of our campaign launch program."
"We're really enjoying working with Martin. He helped us segment and create value propositions for each segment, with a new comms creative platform and messaging, PR and marketing together with a growth agency partner.
It’s really efficient and focused work so I’d highly recommend him to get your positioning, messaging and sales funnels sorted!"
It’s really efficient and focused work so I’d highly recommend him to get your positioning, messaging and sales funnels sorted!"
"Elysian Fields were instrumental in helping us define our positioning, value propositions and go to market that has been the bedrock behind our 200% growth. We are delighted to have them as our long term partners."
“You have some killer nuggets and the Unfair Advantage method is awesome. I admired the investor lens you bring into the equation.”
“The process is extremely logical and the steps align closely to my interpretation of a brand-led startup approach. Like a mashup between Lean, Design Thinking and Brand Strategy”
"The marketing workshop led by Fergus Hay from Elysian Fields was a wonderful masterclass for our portfolio startups. The session provided some invaluable insights to our clients and gave them the secret sauce for creating the perfect marketing strategy to help them in their startup journey."
“The process is extremely logical and the steps align closely to my interpretation of a brand-led startup approach. Like a mashup between Lean, Design Thinking and Brand Strategy”
"The marketing workshop led by Fergus Hay from Elysian Fields was a wonderful masterclass for our portfolio startups. The session provided some invaluable insights to our clients and gave them the secret sauce for creating the perfect marketing strategy to help them in their startup journey."
"Elysian Fields were a key strategic partner helping us segment the SME market, identify insights into our target customers and define the financial product proposition for the SME market.
With their support we were able to identify the risk exposure in launching a product into this market and make informed decisions"
With their support we were able to identify the risk exposure in launching a product into this market and make informed decisions"
"Elysian Fields are a close strategic partner to Blue Lion and play an instrumental role
creating sustainable unfair advantages for our portfolio companies."
"As a fractional CTO, I see that growth is very rarely just a product problem. So with Elysian Fields we look into the foundations in a really efficient way: the core value proposition, the personas buying that product, the things that are skipped by companies when they're scaling fast.
They're able to pull existing insights out of the team and compile everything in a very coherent and clear way. It's very cool - like magic."
They're able to pull existing insights out of the team and compile everything in a very coherent and clear way. It's very cool - like magic."
“Elysian Fields worked so quickly to accurately position our fund in Quantum - an incredibly complex category. They brought clarity to our key messaging for LPs, Founders, Partners, Employees and the media.
I would be happy to recommend them to anyone who wants reliable and efficient marketing for their business”
I would be happy to recommend them to anyone who wants reliable and efficient marketing for their business”