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The Team

Fergus Hay

Co-founder, CEO
Fergus Hay

CEO with a proven track record in commercial transformation, product innovation and growth, with experience in North America, Asia and Europe. Have lived and worked in London, New York, Chicago, Hong Kong and Singapore.

Founder of marketing and fundraising advisory firm Elysian Fields for the venture-backed tech sector, as well as various advisory roles for Tech businesses.

Chairman of Health tech business DHV Group leading M&A and fundraising.

Board Advisor for Health Tech VC Ryse

Ex-CEO of marketing agency Leagas Delaney. Under Hay’s leadership, the agency climbed the ranks for growth from #55 to #3 in the UK.

Ogilvy & Mather/WPP Alumni leading global integrated marketing clients totalling $220MM fee income including Coca Cola, Unilever, SC Johnson, Diageo, Uber and ran Asia’s largest social media agency, Social@Ogilvy.

An industry expert and a regular commentator on global tech news for BBC World News, Sky News and NBC Euronews.

Holds an Executive MBA from Stern NYU, London School of Economics and HEC Paris

Experienced digital product and brand strategist with 20 years experience in the marketing industry as a Chief Strategy Officer, innovation lead and Chief Marketing Officer.

Co-founder of award-winning digital agency Glue London (sold to Dentsu Inc)

Built new B2B and B2C digital brands and created global integrated marketing for most categories (from financial services to luxury and CPG) resulting in Cannes Lions and industry effectiveness awards. 

Ran a design sprint lab and partnered with progressive CEOs to help them become fast, testing-obsessed and innovative digital businesses.

Wrote the Institute of Direct Marketing course on Digital Marketing.

Co-founded and raised venture funding for a tech startup in the MarTech space.

Acted as interim CMO for two high growth D2C brands.

Ran a consultancy practice to help agency networks become more digitally capable, profitable and consistently innovative.

Fellow of the Institute of Direct Marketing, a former member of the Account Planning Group board and the IPA Strategy Group, a University of Greenwich lecturer and an e-consultancy.com trainer.

Martin Bailie

Co-founder, Chief Product Officer

Noah Bergman

Head of Product Development

Analyst with experience in category spotting within competitive markets. During his time with Elysian Fields, Noah has provided comprehensive market analysis and insights, marrying current trends to ‘next steps’ for clients looking to grow, innovate, or transform their market operations.

Previously worked in capital markets and discretionary portfolio management for high net-worth individuals at the Capital Company, where he completed level 4 qualifications in Investment Management.

Experience in branding and marketing from his time at London-based marketing agency Leagas Delaney.

Worked at Iroquois Springs Retreat Centre in New York, he led large hospitality teams, dealing day-to-day with professional clients.

Noah holds an undergraduate degree in International Business BSc from Loughborough University