WEBINAR SERIES
Positioning - How to do it
“Jobs to be done” for marketers - how to understand what customers need
With Martin Bailie
Co-founder, Chief Strategy Officer
Home • All upcoming webinars • Part 5
What you’ll learn
1
2
3
4
Who is it for
_ Funded startups and scale-up owners
looking to hit investor milestones.
_ Ambitious small-medium-sized businesses
looking to double sales without doubling effort.
Positioning Webinar Structure
PART 1:
Intro to the process
PART 2:
How to stand out in the market- the 8 core elements you need.
PART 3:
Value propositions - why you need one, how to create one and how to use it
PART 4:
The 4 insights - the foundational insights from which to build your differentiation
PART 5:
“Jobs to be done” for marketers - how to understand what customers need
PART 6:
The Unfair Advantage Sprint - how we combine multiple best practices into one efficient positioning and marketing strategy process
The Instructor
Martin Bailie
Martin Bailie from Elysian Fields will introduce the Unfair Advantage Method, a systemised strategic and marketing operations process that creates a marketing Unfair Advantage for ambitious B2B businesses. This predictable growth machine can we deployed in weeks and cuts agency costs, wasted time and team uncertainty from the marketing operations of businesses seeking fast growth.
About Martin Bailie
- Experienced digital product and brand strategist with 20 years experience in the marketing industry as a Chief Strategy Officer, innovation lead and Chief Marketing Officer.
- Co-founder of award-winning digital agency Glue London (sold to Dentsu Inc)
- Built new B2B and B2C digital brands and created global integrated marketing for most categories (from financial services to luxury and CPG) resulting in Cannes Lions and industry effectiveness awards. Clients included Sky, Virgin, Unilever, 3 Mobile, Natwest and more.
- Ran a design sprint lab and partnered with progressive CEOs to help them become fast, testing-obsessed and innovative digital businesses.
- Wrote the Institute of Direct Marketing course on Digital Marketing.
- Co-founded and raised venture funding for a tech startup in the MarTech space.
- Acted as interim CMO for client companies.
- Ran a consultancy practice to help agency networks become more digitally capable, profitable and consistently innovative.
- Fellow of the Institute of Direct Marketing, a former member of the Account Planning Group board and the IPA Strategy Group, a University of Greenwich marketing lecturer and an e-consultancy.com trainer.
Positioning Webinar Structure
Part 1: Intro to the process
Part 2: How to stand out in the market- the 8 core elements you need.
Part 3: Value propositions – why you need one, how to create one and how to use it
Part 4: The 4 insights – the foundational insights from which to build your differentiation
Part 5: “Jobs to be done” for marketers – how to understand what customers need
Part 6: The Unfair Advantage Sprint – how we combine multiple best practices into one efficient positioning and marketing strategy process
Who is it for
Funded startups and scale-up owners looking to hit investor milestones.
Ambitious small-medium-sized businesses looking to double sales without doubling effort.
What you’ll learn
- What the method is and how it came about
- Research methods and how to use them
- Good and bad questions to ask
- How to build value propositions from this insight
The Instructor
Martin Bailie from Elysian Fields will introduce the Unfair Advantage Method, a systemised strategic and marketing operations process that creates a marketing Unfair Advantage for ambitious B2B businesses. This predictable growth machine can we deployed in weeks and cuts agency costs, wasted time and team uncertainty from the marketing operations of businesses seeking fast growth.
About Martin Bailie
- Experienced digital product and brand strategist with 20 years experience in the marketing industry as a Chief Strategy Officer, innovation lead and Chief Marketing Officer.
- Co-founder of award-winning digital agency Glue London (sold to Dentsu Inc)
- Built new B2B and B2C digital brands and created global integrated marketing for most categories (from financial services to luxury and CPG) resulting in Cannes Lions and industry effectiveness awards. Clients included Sky, Virgin, Unilever, 3 Mobile, Natwest and more.
- Ran a design sprint lab and partnered with progressive CEOs to help them become fast, testing-obsessed and innovative digital businesses.
- Wrote the Institute of Direct Marketing course on Digital Marketing.
- Co-founded and raised venture funding for a tech startup in the MarTech space.
- Acted as interim CMO for client companies.
- Ran a consultancy practice to help agency networks become more digitally capable, profitable and consistently innovative.
- Fellow of the Institute of Direct Marketing, a former member of the Account Planning Group board and the IPA Strategy Group, a University of Greenwich marketing lecturer and an e-consultancy.com trainer.