Don't miss our upcoming webinars. Check them now

Glossary Category: L

How lead generation works

As the name implies, lead generation is the process of creating consumer interest in your products or services by attracting leads (potential customers) into a marketing software system with the goal of nurturing them through the purchasing process until they become actual customers. If you generate a lead, you will be able to orient them to your offerings and begin the process of converting them into a customer once you have informed them of them.