The process of getting Jobs done provides unique insight marketers can use. Messaging should be focused on ‘high ranking’ Jobs so you appeal to a buyer’s most important desires
Value sits in ‘how’ you get customers from where they are now to where they want to be, and not in ‘what’ you offer. ‘The steps’ will detail how success with your product is guaranteed.
Your product needs to remove the gap between where your buyer is now, and where they want to be. Avoid talking only about ‘what’ you do. Focus on ‘how’ you solve their problem better than alternatives.
Inertia and apathy keeps most prospective customers from engaging with you. 95% of your market is not ready to buy. You’ll need to provoke a reaction to get prospects to reach out to you. Boring 2 Boring content won’t do that. Being creative will.
