Author: Martin Bailie

By Martin Bailie
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Maddyness Profile: Elysian Fields, helping founders secure an unfair advantage in the pursuit of growth

As part of our quick founder questions series - or QFQs - we spoke to Martin Bailie, cofounder of Elysian Fields about provocative market positioning, lead-generation and the value of meaningful marketing.

Take a position
By Martin Bailie
Written the

Take a position

Taking a position is not (just) about having a positioning. It's about taking a stand for something. It makes your 'why' punchy and fizzing. It's about action. It doesn't have to be about activism but it is about action towards a shared goal.

By Martin Bailie
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The power of Milestone Thinking

Focus! That’s the hardest part. But focus on what? And why? The answer is found in investment milestones. We work with founders to help them hit their milestones by applying focus to the important metrics, the drivers of those metrics and the blockers preventing the milestones being hit.

The 7 Deadly Mistakes Behind Marketing Failures by Elysian Fields
By Martin Bailie
Written the

The 7 Deadly Mistakes Behind Marketing Failures

We see founders and business leaders making them every day. We know because we’ve made the same ones (in fairness we still do!).

By Martin Bailie
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How not to build a brand by accident

It's hard to build a lasting brand without a focus on culture, purpose and the stories that bind teams. Over time, founding stories stop getting shared (because everyone has heard them) and this is when the glue that holds teams together gets weakened and companies stop working in unison. 

By Martin Bailie
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How to write a fairytale

Here's something we've come to realise... A pitch is a fairy tale and the founder has to make it come true. We help tech startups pitch investors and clients. It sounds simple, but it can actually be a lengthy process because most pitches are not stories that will inspire their audience.

By Martin Bailie
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Product infatuation, leading to blindness

When you create a new business or need to keep an existing business fresh, it's easy to suffer from blinding product infatuation.

By Martin Bailie
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What CEOs must take from Ocado’s supermarket sweep

There’s been a dramatic shift in consumer behaviour. Not just from the lockdown, but now from our emergence back into the fold.

By Martin Bailie
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Financial Times letter: Create bespoke brands that fit Chinese tastes

In response to Don Weinland’s report “Tough battle bringing western brands to Beijing” (January 27): it came as no surprise that brands...

By Martin Bailie
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Advertising: The inconvenient truth

Are reports of advertising’s death being greatly exaggerated? Fergus Hay, CEO of Leagas Delaney, airs his views on the hot air...

By Martin Bailie
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It doesn’t take a ‘brand safety officer’ to solve marketing’s ills

Just last week I noticed on Facebook that a friend had shared a Wired article on how pro-gun Russian bots had flooded Twitter following...

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