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Category: Marketing tips

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To build a brand you need to discover insights in these 4 areas. Marketing without these insights is boring and consequently, a waste of money.

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Boring marketing costs you 7x more than being interesting. Provoke a response from your Buyers by becoming ‘newsworthy’: Relevant, Urgent, Specific and Surprising.

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The process of getting Jobs done provides unique insight marketers can use. Messaging should be focused on ‘high ranking’ Jobs so you appeal to a buyer’s most important desires

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Value sits in ‘how’ you get customers from where they are now to where they want to be, and not in ‘what’ you offer. ‘The steps’ will detail how success with your product is guaranteed.

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Your product needs to remove the gap between where your buyer is now, and where they want to be. Avoid talking only about ‘what’ you do. Focus on ‘how’ you solve their problem better than alternatives.

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Inertia and apathy keeps most prospective customers from engaging with you. 95% of your market is not ready to buy. You’ll need to provoke a reaction to get prospects to reach out to you. Boring 2 Boring content won’t do that. Being creative will.

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A product or service is valuable when it helps the buyers get their ‘Job to be Done’ done: it transforms their situation for the better.

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We help you uncover the ‘new thing’ you’ve invented that delivers value to your customers. Your ‘new thing’ will be valuable, unique and newsworthy.

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B2B vendors can better help confused buyers buy if they can help them navigate the market they’re in. A market’s maturity can be measured, its hidden rules understood and Go to Market strategies created to work with the market’s dynamics and to help buyers buy

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Your prospects are using all kinds of tools and methods to deliver their Jobs to be Done. Understand these and you can reframe your position and messaging to compete with your ‘real’ competitors

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Insights that help you stand out in your market are hiding. Your job is to dig deeper and understand the Jobs your customers are hiring you for.