It's hard to build a lasting brand without a focus on culture, purpose and the stories that bind teams.
Over time, founding stories stop getting shared (because everyone has heard them) and this is when the glue that holds teams together gets weakened and companies stop working in unison.
Here's something we've come to realise...
A pitch is a fairy tale and the founder has to make it come true. We help tech startups pitch investors and clients. It sounds simple, but it can actually be a lengthy process because most pitches are not stories that will inspire their audience.