Boring marketing costs you 7x more than being interesting. Provoke a response from your Buyers by becoming ‘newsworthy’: Relevant, Urgent, Specific and Surprising.
Inertia and apathy keeps most prospective customers from engaging with you. 95% of your market is not ready to buy. You’ll need to provoke a reaction to get prospects to reach out to you. Boring 2 Boring content won’t do that. Being creative will.
Your market maturity stage will significantly impact a buyer’s attitude to vendors.
Understand your market stage to help your buyers buy
Make yourself easy to buy. Your market maturity stage provides many of the clues you need to create your Go To Market strategy.
