Boring marketing costs you 7x more than being interesting. Provoke a response from your Buyers by becoming ‘newsworthy’: Relevant, Urgent, Specific and Surprising.
Inertia and apathy keeps most prospective customers from engaging with you. 95% of your market is not ready to buy. You’ll need to provoke a reaction to get prospects to reach out to you. Boring 2 Boring content won’t do that. Being creative will.
