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Tag: customer insights

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To build a brand you need to discover insights in these 4 areas. Marketing without these insights is boring and consequently, a waste of money.

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Your prospects are using all kinds of tools and methods to deliver their Jobs to be Done. Understand these and you can reframe your position and messaging to compete with your ‘real’ competitors

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Insights that help you stand out in your market are hiding. Your job is to dig deeper and understand the Jobs your customers are hiring you for.