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Tag: customer insights

Written the

Your prospects are using all kinds of tools and methods to deliver their Jobs to be Done. Understand these and reframe your position and messaging to compete with your ‘real’ competitors. Discover how to conduct primary market research and what are the alternatives and workarounds in the buyer journey process.

Written the

Don't use generic 'truths' that lead to boring marketing; discover what job buyers are hiring for and increase customer satisfaction