Boring marketing costs you 7x more than being interesting. Provoke a response from your Buyers by becoming ‘newsworthy’: Relevant, Urgent, Specific and Surprising.
Your product needs to remove the gap between where your buyer is now, and where they want to be. Avoid talking only about ‘what’ you do. Focus on ‘how’ you solve their problem better than alternatives.
Your market maturity stage will significantly impact a buyer’s attitude to vendors.
Understand your market stage to help your buyers buy
Make yourself easy to buy. Your market maturity stage provides many of the clues you need to create your Go To Market strategy.
Your prospects are using all kinds of tools and methods to deliver their Jobs to be Done. Understand these and you can reframe your position and messaging to compete with your ‘real’ competitors