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Tag: marketing strategy

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Discover effective strategies to increase market penetration, boost sales, and grow brand recognition. Learn the benefits, risks, and tips.

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Discover the power of primary market research to drive business success. Learn key methods and real-world examples.

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To build a brand you need to discover insights in these 4 areas. Marketing without these insights is boring and consequently, a waste of money.

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Boring marketing costs you 7x more than being interesting. Provoke a response from your Buyers by becoming ‘newsworthy’: Relevant, Urgent, Specific and Surprising.

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Your product needs to remove the gap between where your buyer is now, and where they want to be. Avoid talking only about ‘what’ you do. Focus on ‘how’ you solve their problem better than alternatives.

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A product or service is valuable when it helps the buyers get their ‘Job to be Done’ done: it transforms their situation for the better.

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We help you uncover the ‘new thing’ you’ve invented that delivers value to your customers. Your ‘new thing’ will be valuable, unique and newsworthy.

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Your market maturity stage will significantly impact a buyer’s attitude to vendors. Understand your market stage to help your buyers buy Make yourself easy to buy. Your market maturity stage provides many of the clues you need to create your Go To Market strategy.

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Your prospects are using all kinds of tools and methods to deliver their Jobs to be Done. Understand these and you can reframe your position and messaging to compete with your ‘real’ competitors

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A Customer Development methodology will create insights the whole business can use to inform marketing, sales and product roadmaps

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Find hidden credibility issues with a Credibility Audit.