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Tag: marketing strategy

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To build a brand you need to discover insights in these 4 areas. Marketing without these insights is boring and consequently, a waste of money.

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Boring marketing costs you 7x more than being interesting. Provoke a response from your Buyers by becoming ‘newsworthy’: Relevant, Urgent, Specific and Surprising.

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Your product needs to remove the gap between where your buyer is now, and where they want to be. Avoid talking only about ‘what’ you do. Focus on ‘how’ you solve their problem better than alternatives.

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A product or service is valuable when it helps the buyers get their ‘Job to be Done’ done: it transforms their situation for the better.

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We help you uncover the ‘new thing’ you’ve invented that delivers value to your customers. Your ‘new thing’ will be valuable, unique and newsworthy.

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B2B vendors can better help confused buyers buy if they can help them navigate the market they’re in. A market’s maturity can be measured, its hidden rules understood and Go to Market strategies created to work with the market’s dynamics and to help buyers buy

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Your prospects are using all kinds of tools and methods to deliver their Jobs to be Done. Understand these and you can reframe your position and messaging to compete with your ‘real’ competitors

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A Customer Development methodology will create insights the whole business can use to inform marketing, sales and product roadmaps

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Find hidden credibility issues with a Credibility Audit.

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Discover how aligning marketing with strategic planning, backed by leadership, drives company growth and competitive advantage.