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Glossary Category: U

USP

What is USP

A unique selling proposition (USP) is a specific feature or benefit that distinguishes a product or service from its competitors. It is a statement that clearly communicates what makes the product or service unique and valuable to the customer. A USP is an important marketing tool that helps a business stand out in the marketplace and attract potential customers. It is often used in advertising and other marketing materials to convey the value of the product or service to the customer and persuade them to make a purchase. Some examples of USPs include “lowest price,” “highest quality,” “best customer service,” or “most convenient.”