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Glossary Tags: viral marketing

What is viral marketing?

Viral marketing is when using word of mouth (or electronically— ‘word of mouse’) to spread a brand message. Some popular techniques involve emails, games, quizzes and more, forwarded electronically.

What does “word of mouth” means?

Word of mouth is used to describe situations where human interaction alone is responsible for spreading information. There have been campaigns that have used this as a key aspect.