Businesses conduct business with one another through B2B transactions. B2B is the short term for “business to business”.
Business-to-business (B2B) marketing is the process of promoting and selling products or services to other businesses. B2B marketing is different from business-to-consumer (B2C) marketing, which involves promoting and selling products or services to individual consumers.
B2B marketing can be complex, as it often involves multiple decision-makers within a company and may require a longer sales cycle. B2B marketers may use a variety of tactics and strategies to reach potential customers, including content marketing, email marketing, social media marketing, and trade shows. The goal of B2B marketing is to build long-term relationships with other businesses and convince them to purchase the product or service being offered.