The Elysian Fields Glossary

A business model that involves sales between online businesses and consumers is called B2C business-to-consumer ecommerce.

Business-to-consumer marketing, or B2C marketing, is the process of promoting and selling products or services to individual consumers for their personal use. B2C marketers use a variety of tactics and strategies to reach potential customers, including advertising, social media marketing, email marketing, content marketing, and event marketing, among others. The goal of B2C marketing is to convince consumers to purchase the product or service being offered, and to build long-term relationships with customers through excellent customer service and follow-up marketing efforts.

Brand positioning describes the unique value that a brand offers to its customers. An identity strategy is used by brands to establish their brand identity while conveying their key value proposition, which is the reason a customer would select their brand over another.

Defining a brand positioning statement in three words is an easy way to do so. An example might be, “vegan, healthy, & feminine”. Every brand aims to have quality products, uniqueness, and success. Do not use generic words.

It creates clarity about whom you serve when you position your brand. Furthermore, it explains what makes your products or services different from those of your competitors. Positioning helps you justify a pricing strategy; positioning is useful for justifying pricing.

Viral marketing is when using word of mouth (or electronically— ‘word of mouse’) to spread a brand message. Some popular techniques involve emails, games, quizzes and more, forwarded electronically.

Businesses conduct business with one another through B2B transactions. B2B is the short term for “business to business”.

Business-to-business (B2B) marketing is the process of promoting and selling products or services to other businesses. B2B marketing is different from business-to-consumer (B2C) marketing, which involves promoting and selling products or services to individual consumers.

B2B marketing can be complex, as it often involves multiple decision-makers within a company and may require a longer sales cycle. B2B marketers may use a variety of tactics and strategies to reach potential customers, including content marketing, email marketing, social media marketing, and trade shows. The goal of B2B marketing is to build long-term relationships with other businesses and convince them to purchase the product or service being offered.

It is the procedure buyers follow when they decide whether to purchase a product or service. It is possible for external factors and motivations to influence buying behavior, including marketing activities.

Word of mouth is used to describe situations where human interaction alone is responsible for spreading information. There have been campaigns that have used this as a key aspect.

Email marketing is the process of using email to promote a product or service, or to build relationships with potential and current customers. It is an effective way to reach a large and engaged audience, and can be an affordable and convenient way to deliver targeted messages to the right people.

Some common tactics used in email marketing include:

Newsletters: Regularly sending newsletters to a list of subscribers that contain updates, news, and promotional offers.

Automated emails: Setting up automated emails to be sent to subscribers based on specific actions or triggers, such as abandoning a shopping cart or signing up for a newsletter.

Targeted campaigns: Sending targeted campaigns to specific segments of the email list based on factors such as location, interests, or past purchase history.

Email marketing can be an effective way to build relationships with customers, promote products or services, and drive sales, but it is important to follow best practices and ensure that your emails are well-written, relevant, and compliant with spam laws.

There are several benefits to using email marketing as part of your overall marketing strategy:
Cost-effective: Email marketing is generally more affordable than other forms of marketing, such as direct mail or paid advertising.

Measurable: It is easy to track the success of an email marketing campaign through metrics such as open rates, click-through rates, and conversions.

Targeted: Email marketing allows you to send targeted messages to specific segments of your audience, which can increase the relevance and effectiveness of your marketing efforts.

Personalized: Email marketing allows for the use of personalized subject lines and content, which can increase the likelihood that the email will be opened and read.

Accessible: Most people have an email account, and emails can be accessed from a variety of devices, making it easy for people to receive and read your marketing messages.

Overall, email marketing can be a cost-effective and effective way to reach and engage with customers, and can be an important part of any marketing strategy.

Positive positioning is a marketing strategy that involves positioning a brand, product, or service in a positive light in the minds of consumers. This can be done through a variety of tactics, such as highlighting the benefits and unique features of the offering, using positive language and imagery in marketing materials, and emphasizing the brand’s values and commitment to quality.

Positive positioning is important because it can help to create a favorable impression of a brand in the minds of consumers, which can lead to increased brand loyalty and sales. It is often part of a larger brand positioning strategy, which aims to differentiate the brand from its competitors and create a clear and compelling value proposition for the consumer.

Personal branding is the process of building and promoting your reputation as a professional in your field. It involves creating and sharing content that showcases your skills, expertise, and personality, and building relationships with other professionals and potential clients.

Effective personal branding can help you to stand out in your field, attract opportunities for growth and advancement, and build a strong and positive reputation. Some key elements of personal branding include:

A clear and focused message: Identify your unique strengths and areas of expertise, and focus on promoting those in your personal branding efforts.

Consistency: Use a consistent message and visual style across all of your personal branding materials,
such as your website, social media profiles, and business cards.

Authenticity: Be genuine and authentic in your personal branding efforts. People are more likely to engage with and trust individuals who are genuine and transparent.

Networking: Build relationships with other professionals in your field, and seek out opportunities to collaborate and share your expertise.

Personal branding is an ongoing process that requires time and effort, but it can pay off in terms of increased opportunities and professional growth.

Both personal branding and corporate branding are important for different reasons. Personal branding is important for individuals because it helps to establish their reputation and credibility as a professional in their field. This can lead to opportunities for growth and advancement, and can help to differentiate an individual from others in their field.

Corporate branding, on the other hand, is important for businesses because it helps to establish their brand identity and build trust with their customers. A strong corporate brand can differentiate a business from its competitors, and can help to build customer loyalty and drive sales.

In general, it is important for both individuals and businesses to focus on building a strong and positive brand. However, the specific importance of personal branding versus corporate branding can vary depending on the goals and needs of the individual or business.

A persona is a fictional character that represents a specific segment of a company’s target audience. Personas are created by gathering and analyzing data about the characteristics, behaviors, and motivations of a target audience, and then using that information to create a detailed profile of a hypothetical person.

Personas are often used to help businesses understand their target audience more deeply and create more targeted marketing campaigns. For example, if a business is targeting young, tech-savvy consumers, they might create a persona named “Mike,” who is a 25-year-old software developer with an interest in the latest gadgets and technologies.

By creating personas, businesses can better understand the needs and preferences of their target audience and create marketing messages that are more relevant and effective.

Yes, real people, that match the persona’s characteristics, can be interviewed. This method requires more time, and has higher costs, but it can bring much more value and information that otherwise it would be very difficult to be aware of.