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Glossary Tags: digital marketing

What is Email-Marketing

Email marketing is the process of using email to promote a product or service, or to build relationships with potential and current customers. It is an effective way to reach a large and engaged audience, and can be an affordable and convenient way to deliver targeted messages to the right people.

Some common tactics used in email marketing include:

Newsletters: Regularly sending newsletters to a list of subscribers that contain updates, news, and promotional offers.

Automated emails: Setting up automated emails to be sent to subscribers based on specific actions or triggers, such as abandoning a shopping cart or signing up for a newsletter.

Targeted campaigns: Sending targeted campaigns to specific segments of the email list based on factors such as location, interests, or past purchase history.

Email marketing can be an effective way to build relationships with customers, promote products or services, and drive sales, but it is important to follow best practices and ensure that your emails are well-written, relevant, and compliant with spam laws.

What are the benefits of email marketing

There are several benefits to using email marketing as part of your overall marketing strategy:
Cost-effective: Email marketing is generally more affordable than other forms of marketing, such as direct mail or paid advertising.

Measurable: It is easy to track the success of an email marketing campaign through metrics such as open rates, click-through rates, and conversions.

Targeted: Email marketing allows you to send targeted messages to specific segments of your audience, which can increase the relevance and effectiveness of your marketing efforts.

Personalized: Email marketing allows for the use of personalized subject lines and content, which can increase the likelihood that the email will be opened and read.

Accessible: Most people have an email account, and emails can be accessed from a variety of devices, making it easy for people to receive and read your marketing messages.

Overall, email marketing can be a cost-effective and effective way to reach and engage with customers, and can be an important part of any marketing strategy.

What is visual marketing

Visual marketing is a marketing strategy that uses visual content to promote products or services. This can include using images, videos, infographics, and other forms of visual media to attract and engage customers. Visual marketing is effective because it can help to capture the attention of potential customers, convey complex information quickly and easily, and create an emotional connection with the viewer. It is an important part of any digital marketing campaign, and can be used across a variety of channels, including social media, websites, and email marketing.

What is social media marketing

Social media marketing is the process of using social media platforms to promote a product or service. These platforms, which include sites like Facebook, Twitter, and Instagram, allow businesses to reach a large and engaged audience, and can be an effective way to build brand awareness and drive sales.

Some common tactics used in social media marketing include creating and sharing content (such as blog posts, videos, and images), running social media ads, and engaging with followers through comments and messaging. It is important for businesses to have a presence on the social media platforms that their target audience is using, and to regularly create and share content that is relevant and valuable to their followers.

Social media marketing can be an affordable and effective way to reach a large audience and engage with customers, but it is important to have a clear strategy in place and to regularly monitor and adjust your efforts based on data and feedback.

Is online marketing different from classic marketing

Online marketing uses all the latest technologies (social media, SEO, online ads, email marketing, etc), it is much more interactive and measurable. Classic / offline marketing is mostly based on printing material and the ROI takes more time to be measured, if ever actually measured. Online marketing is much more effective, and cheap, while giving much more space for experimentation and testing.

Do both create the same ROI?

ROI on traditional marketing is much harder to measure than in online marketing. So to actually measure if the both create the same ROI, is not something easy to say. Most probably, online marketing is much more effective most of the time, since, if done correctly, can be very precise and so measurable that if it does not work marketers can make immediate adjustments.