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Online Marketing

Is online marketing different from classic marketing

Online marketing uses all the latest technologies (social media, SEO, online ads, email marketing, etc), it is much more interactive and measurable. Classic / offline marketing is mostly based on printing material and the ROI takes more time to be measured, if ever actually measured. Online marketing is much more effective, and cheap, while giving much more space for experimentation and testing.

Do both create the same ROI?

ROI on traditional marketing is much harder to measure than in online marketing. So to actually measure if the both create the same ROI, is not something easy to say. Most probably, online marketing is much more effective most of the time, since, if done correctly, can be very precise and so measurable that if it does not work marketers can make immediate adjustments.

Related terms (by category)

Email marketing

Email marketing is the process of using email to promote a product or service, or to build relationships with potential and current customers.

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USP

A unique selling proposition (USP) is a specific feature or benefit that distinguishes a product or service from its competitors.

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SWOT analysis

SWOT stands for Strengths, Weaknesses, Opportunities, and Threats, and it is a tool for identifying a company’s strengths, weaknesses, opportunities, and threats.

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