Don't miss our upcoming webinars. Check them now

Social media marketing

What is social media marketing

Social media marketing is the process of using social media platforms to promote a product or service. These platforms, which include sites like Facebook, Twitter, and Instagram, allow businesses to reach a large and engaged audience, and can be an effective way to build brand awareness and drive sales.

Some common tactics used in social media marketing include creating and sharing content (such as blog posts, videos, and images), running social media ads, and engaging with followers through comments and messaging. It is important for businesses to have a presence on the social media platforms that their target audience is using, and to regularly create and share content that is relevant and valuable to their followers.

Social media marketing can be an affordable and effective way to reach a large audience and engage with customers, but it is important to have a clear strategy in place and to regularly monitor and adjust your efforts based on data and feedback.

Related terms (by category)

Email marketing

Email marketing is the process of using email to promote a product or service, or to build relationships with potential and current customers.

Read More »


A unique selling proposition (USP) is a specific feature or benefit that distinguishes a product or service from its competitors.

Read More »

SWOT analysis

SWOT stands for Strengths, Weaknesses, Opportunities, and Threats, and it is a tool for identifying a company’s strengths, weaknesses, opportunities, and threats.

Read More »
Related terms (by alphabet)