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Niche audience

What is a niche audience?

Niche audience is the group of people that share the same characteristics and needs, that a company / product can address their needs.

Is it important to define a niche audience?

Defining the right group of people that a product or service will target plays a crucial role in product / service success. When the right niche is defined, then all works becomes much ‘easier’ for the product / service success. Delivering a product / service that the niche audience can relate to is a very important step.

Related terms (by category)

Persona

A persona is a character (sometimes fictional, sometimes interviewed) that represents a specific segment of a company’s target audience.

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USP

A unique selling proposition (USP) is a specific feature or benefit that distinguishes a product or service from its competitors.

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SWOT analysis

SWOT stands for Strengths, Weaknesses, Opportunities, and Threats, and it is a tool for identifying a company’s strengths, weaknesses, opportunities, and threats.

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