Glossary Category: N

Niche audience is the group of people that share the same characteristics and needs, that a company / product can address their needs.

Defining the right group of people that a product or service will target plays a crucial role in product / service success. When the right niche is defined, then all works becomes much ‘easier’ for the product / service success. Delivering a product / service that the niche audience can relate to is a very important step.