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Glossary Category: N

What is a niche audience?

Niche audience is the group of people that share the same characteristics and needs, that a company / product can address their needs.

Is it important to define a niche audience?

Defining the right group of people that a product or service will target plays a crucial role in product / service success. When the right niche is defined, then all works becomes much ‘easier’ for the product / service success. Delivering a product / service that the niche audience can relate to is a very important step.