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Outbound Marketing

Tags: marketing
What is outbound marketing

All these marketing actions that companies use to reach out to customers or prospects in order to engage with a product / service. This can be a flyer, an email, an online advertisement, a billboard, radio ads, etc.

What are the benefits of outbound marketing

Some of the benefits are that the company controls how the product / service is being communicated, which the niche audience is, create a very direct call to action, make optimizations through testing.

Related terms (by category)


A unique selling proposition (USP) is a specific feature or benefit that distinguishes a product or service from its competitors.

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SWOT analysis

SWOT stands for Strengths, Weaknesses, Opportunities, and Threats, and it is a tool for identifying a company’s strengths, weaknesses, opportunities, and threats.

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Online Marketing

Online marketing uses all the latest technologies (social media, SEO, online ads, email marketing, etc), it is much more interactive and measurable.

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