fbpx

B2B Marketing

What does B2B stands for?

Businesses conduct business with one another through B2B transactions. B2B is the short term for “business to business”.

What is B2B marketing?

Business-to-business (B2B) marketing is the process of promoting and selling products or services to other businesses. B2B marketing is different from business-to-consumer (B2C) marketing, which involves promoting and selling products or services to individual consumers.

B2B marketing can be complex, as it often involves multiple decision-makers within a company and may require a longer sales cycle. B2B marketers may use a variety of tactics and strategies to reach potential customers, including content marketing, email marketing, social media marketing, and trade shows. The goal of B2B marketing is to build long-term relationships with other businesses and convince them to purchase the product or service being offered.

Related terms (by category)
Related terms (by alphabet)