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B2C Marketing

What does B2C stands for?

A business model that involves sales between online businesses and consumers is called B2C business-to-consumer ecommerce.

What is B2C Marketing?

Business-to-consumer marketing, or B2C marketing, is the process of promoting and selling products or services to individual consumers for their personal use. B2C marketers use a variety of tactics and strategies to reach potential customers, including advertising, social media marketing, email marketing, content marketing, and event marketing, among others. The goal of B2C marketing is to convince consumers to purchase the product or service being offered, and to build long-term relationships with customers through excellent customer service and follow-up marketing efforts.

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