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Brand positioning

What is brand positioning?

Brand positioning describes the unique value that a brand offers to its customers. An identity strategy is used by brands to establish their brand identity while conveying their key value proposition, which is the reason a customer would select their brand over another.

What is a brand positioning statement?

Defining a brand positioning statement in three words is an easy way to do so. An example might be, “vegan, healthy, & feminine”. Every brand aims to have quality products, uniqueness, and success. Do not use generic words.

What is the purpose of brand positioning?

It creates clarity about whom you serve when you position your brand. Furthermore, it explains what makes your products or services different from those of your competitors. Positioning helps you justify a pricing strategy; positioning is useful for justifying pricing.

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