The purpose of branding is to create an identity for your business among your target audience and consumers. An organization’s brand is composed of four components: its logo, its visual design, its mission, and its tone of voice.
No. You cannot overstate the importance of branding in your marketing strategy—even for small businesses; your brand affects every aspect of the perception of your company in the minds of your customers.
Make sure your products are positioned correctly, that your business is defined based on its personality, and that your logo and slogan properly reflect your brand.