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Discover how market segmentation helps businesses target specific customer groups, boosting relevance and ROI through tailored strategie.
Discover effective strategies to increase market penetration, boost sales, and grow brand recognition. Learn the benefits, risks, and tips.
Corporate strategy drives long-term success through growth, stability, or retrenchment. Learn how strategic planning and marketing deliver results
Discover the power of primary market research to drive business success. Learn key methods and real-world examples.
Learn how customer satisfaction drives loyalty, boosts revenue, and enhances your brand. Discover practical tips to keep customers happy.
To build a brand you need to discover insights in these 4 areas. Marketing without these insights is boring and consequently, a waste of money.
Boring marketing costs you 7x more than being interesting. Provoke a response from your Buyers by becoming ‘newsworthy’: Relevant, Urgent, Specific and Surprising.
The process of getting Jobs done provides unique insight marketers can use. Messaging should be focused on ‘high ranking’ Jobs so you appeal to a buyer’s most important desires
Value sits in ‘how’ you get customers from where they are now to where they want to be, and not in ‘what’ you offer. ‘The steps’ will detail how success with your product is guaranteed.
Your product needs to remove the gap between where your buyer is now, and where they want to be. Avoid talking only about ‘what’ you do. Focus on ‘how’ you solve their problem better than alternatives.
