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Author: Martin Bailie

By Martin Bailie
Written the

Product infatuation, leading to blindness

When you create a new business or need to keep an existing business fresh, it's easy to suffer from blinding product infatuation.

By Martin Bailie
Written the

What CEOs must take from Ocado’s supermarket sweep

There’s been a dramatic shift in consumer behaviour. Not just from the lockdown, but now from our emergence back into the fold.

By Martin Bailie
Written the

Financial Times letter: Create bespoke brands that fit Chinese tastes

In response to Don Weinland’s report “Tough battle bringing western brands to Beijing” (January 27): it came as no surprise that brands...

By Martin Bailie
Written the

Advertising: The inconvenient truth

Are reports of advertising’s death being greatly exaggerated? Fergus Hay, CEO of Leagas Delaney, airs his views on the hot air...

By Martin Bailie
Written the

It doesn’t take a ‘brand safety officer’ to solve marketing’s ills

Just last week I noticed on Facebook that a friend had shared a Wired article on how pro-gun Russian bots had flooded Twitter following...

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