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Category: Marketing thoughts

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Discover the best books for entrepreneurs and marketers and get actionable insights for success.

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Taking a position is not (just) about having a positioning. It's about taking a stand for something. It makes your 'why' punchy and fizzing. It's about action. It doesn't have to be about activism but it is about action towards a shared goal.

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Focus! That’s the hardest part. But focus on what? And why? The answer is found in investment milestones. We work with founders to help them hit their milestones by applying focus to the important metrics, the drivers of those metrics and the blockers preventing the milestones being hit.

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S01 E32 - Ep32: Fergus Hay, CEO of Elysian Fields and Chairman of Vida. January 2022 Steve chats to Fergus Hay, CEO of Elysian Fields and...

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In bridging the digital empathy gap, we believe that companies will create long-term advantages for themselves

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When you create a new business or need to keep an existing business fresh, it's easy to suffer from blinding product infatuation.

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Those who invest in, and scale, empathetic customer experience will create future-facing competitive advantage and value.

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There’s been a dramatic shift in consumer behaviour. Not just from the lockdown, but now from our emergence back into the fold.

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In response to Don Weinland’s report “Tough battle bringing western brands to Beijing” (January 27): it came as no surprise that brands...

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Fergus Hay, CEO and Partner at Leagas Delaney, is awaiting the flurry of festive ads with a feeling of trepidation at their lack of...

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Just last week I noticed on Facebook that a friend had shared a Wired article on how pro-gun Russian bots had flooded Twitter following...