Fergus Hay, Author at Consultancy | Elysian Fields | United Kingdom

Author: Fergus Hay

August 17, 2022

August 17, 2022

A second conversation: Fergus joins healthtech hour by Steve Roest

A second conversation: Fergus joins healthtech hour by Steve Roest

S01 E38 - Ep38: Fergus Hay and Matthew Dunster, Chairman and MD of Digital Home Visits. January 2022 Fergus Hay returns to HealthTech...

July 21, 2022

Fergus joins healthtech hour by Steve Roest

Fergus joins healthtech hour by Steve Roest

S01 E32 - Ep32: Fergus Hay, CEO of Elysian Fields and Chairman of Vida. January 2022 Steve chats to Fergus Hay, CEO of Elysian Fields and...

September 30, 2021

September 30, 2021

Whitepaper: Empathetic customer experience

Whitepaper: Empathetic customer experience

Those who invest in, and scale, empathetic customer experience will create future-facing competitive advantage and value.

April 30, 2021

What CEOs must take from Ocado’s supermarket sweep

What CEOs must take from Ocado’s supermarket sweep

There’s been a dramatic shift in consumer behaviour. Not just from the lockdown, but now from our emergence back into the fold.

January 30, 2020

January 30, 2020

Financial Times letter: Create bespoke brands that fit Chinese tastes

Financial Times letter: Create bespoke brands that fit Chinese tastes

In response to Don Weinland’s report “Tough battle bringing western brands to Beijing” (January 27): it came as no surprise that brands...

November 1, 2019

November 1, 2019

Why one-off Christmas commercials are not always crackers

Why one-off Christmas commercials are not always crackers

Fergus Hay, CEO and Partner at Leagas Delaney, is awaiting the flurry of festive ads with a feeling of trepidation at their lack of...

July 12, 2018

Advertising: The inconvenient truth

Advertising: The inconvenient truth

Are reports of advertising’s death being greatly exaggerated? Fergus Hay, CEO of Leagas Delaney, airs his views on the hot air...

March 9, 2018

It doesn’t take a ‘brand safety officer’ to solve marketing’s ills

It doesn’t take a ‘brand safety officer’ to solve marketing’s ills

Just last week I noticed on Facebook that a friend had shared a Wired article on how pro-gun Russian bots had flooded Twitter following...

December 1, 2013

December 1, 2013

Time to commit

Time to commit

Fergus Hay argues that we should view digital as a brand asset with appreciable value rather than as campaign element An apology to Paul...

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