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Author:
Fergus Hay
Fergus Hay
August 17, 2022
Fergus Hay
August 17, 2022
A second conversation: Fergus joins healthtech hour by Steve Roest
A second conversation: Fergus joins healthtech hour by Steve Roest
S01 E38 - Ep38: Fergus Hay and Matthew Dunster, Chairman and MD of Digital Home Visits. January 2022 Fergus Hay returns to HealthTech...
Fergus Hay
July 21, 2022
Fergus Hay
July 21, 2022
Fergus joins healthtech hour by Steve Roest
Fergus joins healthtech hour by Steve Roest
S01 E32 - Ep32: Fergus Hay, CEO of Elysian Fields and Chairman of Vida. January 2022 Steve chats to Fergus Hay, CEO of Elysian Fields and...
Fergus Hay
September 30, 2021
Fergus Hay
September 30, 2021
Whitepaper: Empathetic customer experience
Whitepaper: Empathetic customer experience
Those who invest in, and scale, empathetic customer experience will create future-facing competitive advantage and value.
Fergus Hay
April 30, 2021
Fergus Hay
April 30, 2021
What CEOs must take from Ocado’s supermarket sweep
What CEOs must take from Ocado’s supermarket sweep
There’s been a dramatic shift in consumer behaviour. Not just from the lockdown, but now from our emergence back into the fold.
Fergus Hay
January 30, 2020
Fergus Hay
January 30, 2020
Financial Times letter: Create bespoke brands that fit Chinese tastes
Financial Times letter: Create bespoke brands that fit Chinese tastes
In response to Don Weinland’s report “Tough battle bringing western brands to Beijing” (January 27): it came as no surprise that brands...
Fergus Hay
November 1, 2019
Fergus Hay
November 1, 2019
Why one-off Christmas commercials are not always crackers
Why one-off Christmas commercials are not always crackers
Fergus Hay, CEO and Partner at Leagas Delaney, is awaiting the flurry of festive ads with a feeling of trepidation at their lack of...
Fergus Hay
July 12, 2018
Fergus Hay
July 12, 2018
Advertising: The inconvenient truth
Advertising: The inconvenient truth
Are reports of advertising’s death being greatly exaggerated? Fergus Hay, CEO of Leagas Delaney, airs his views on the hot air...
Fergus Hay
March 9, 2018
Fergus Hay
March 9, 2018
It doesn’t take a ‘brand safety officer’ to solve marketing’s ills
It doesn’t take a ‘brand safety officer’ to solve marketing’s ills
Just last week I noticed on Facebook that a friend had shared a Wired article on how pro-gun Russian bots had flooded Twitter following...
Fergus Hay
December 1, 2013
Fergus Hay
December 1, 2013
Time to commit
Time to commit
Fergus Hay argues that we should view digital as a brand asset with appreciable value rather than as campaign element An apology to Paul...