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Category: Marketing tips

customer development: segments and personas
By Martin Bailie
Written the

Segments and Personas

A Customer Development methodology will create insights the whole business can use to inform marketing, sales and product roadmaps

credibility to partners and b2b sales
By Martin Bailie
Written the

Your credibility to partners

Find hidden credibility issues with a Credibility Audit.

Corporate strategy, company vision and customers' goals
By Martin Bailie
Written the

Your company vision & goals

Your vision should reflect your customers’ goals

By Fergus Hay
Written the

Leveraging primary research to de-risk your business for investors

Discover how primary research can de-risk your business for investors, enhancing your startup's appeal and credibility.

By Fergus Hay
Written the

Identifying and overcoming invisible barriers to organizational growth

Explore how to identify and overcome invisible barriers to organizational growth with insights from Fergus Hay of Elysian Fields.

By Fergus Hay
Written the

The importance of basing your marketing strategy on primary research

Discover how aligning marketing with strategic planning, backed by leadership, drives company growth and competitive advantage.

The Innovation Dilemma Why Startups Can't Afford To Reinvent The Wheel
By Fergus Hay
Written the

Why startups can’t afford to reinvent the wheel

Explore why startups must prioritize strategic execution over reinventing the wheel, focusing on structured creativity and resource management.

By Fergus Hay
Written the

The macroeconomic environment for startups: An impediment or a great opportunity?

Explore how startups can turn macroeconomic challenges into opportunities for innovation and growth.

By Fergus Hay
Written the

Navigating the jungle of enterprise sales: Lions and crocodiles

Explore the enterprise sales ecosystem through the lens of lions and crocodiles with insights from Fergus Hay.

By Martin Bailie
Written the

Design a competitive advantage

We believe spending the effort positioning and communicating a business’s value is an essential exercise to kick start business growth.  If a business is not clear about where its value lies for customers, customers won’t either.

The 7 Deadly Mistakes Behind Marketing Failures by Elysian Fields
By Martin Bailie
Written the

The 7 deadly mistakes behind marketing failures

We see founders and business leaders making them every day. We know because we’ve made the same ones (in fairness we still do!).

A consultancy of globally experienced marketing, investment and product specialists. We help progressive businesses secure unfair advantages in their pursuit of growth

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