Glossary Category: V

Viral marketing is when using word of mouth (or electronically— ‘word of mouse’) to spread a brand message. Some popular techniques involve emails, games, quizzes and more, forwarded electronically.

Visual marketing is a marketing strategy that uses visual content to promote products or services. This can include using images, videos, infographics, and other forms of visual media to attract and engage customers. Visual marketing is effective because it can help to capture the attention of potential customers, convey complex information quickly and easily, and create an emotional connection with the viewer. It is an important part of any digital marketing campaign, and can be used across a variety of channels, including social media, websites, and email marketing.