Brand positioning describes the unique value that a brand offers to its customers. An identity strategy is used by brands to establish their brand identity while conveying their key value proposition, which is the reason a customer would select their brand over another.
Defining a brand positioning statement in three words is an easy way to do so. An example might be, “vegan, healthy, & feminine”. Every brand aims to have quality products, uniqueness, and success. Do not use generic words.
It creates clarity about whom you serve when you position your brand. Furthermore, it explains what makes your products or services different from those of your competitors. Positioning helps you justify a pricing strategy; positioning is useful for justifying pricing.