Is a group of people / customers who share similar characteristics and have the same needs. By categorizing very specific groups of people who share the same interests can help create very specific material that can convert these prospects into customers.
As a result of segmentation, marketers are able to personalize campaigns and utilize the time and resources more efficiently.
A persona is a character (sometimes fictional, sometimes interviewed) that represents a specific segment of a company’s target audience.
In marketing, the “Five Ws” are five questions that can help to guide your strategy and ensure that you are targeting the right audience with the right message at the right time and place.
A unique selling proposition (USP) is a specific feature or benefit that distinguishes a product or service from its competitors.
Social media marketing is the process of using social media platforms to promote a product or service.
SWOT stands for Strengths, Weaknesses, Opportunities, and Threats, and it is a tool for identifying a company’s strengths, weaknesses, opportunities, and threats.
An omnichannel marketing strategy will involve both physical and digital channels (such as stores and websites).
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