Don't miss our webinars. Check them now


Tags: marketing
Why marketing is important

As a business owner, marketing is one of the most valuable things you can do for your business; not only is it able to create brand awareness, but it will also help you to increase sales, grow your business, and engage customers. Marketing is one of the most critical aspects of your business.

What marketing does

Marketing is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational objectives. Essentially, marketing is about understanding the needs and wants of consumers and developing products or services that meet those needs.

Marketing activities can include:

Market research: Gathering and analyzing data about the target market, including information about consumer demographics, preferences, and behaviors.
Product development: Developing new products or improving existing products to meet the needs of the target market.

Pricing: Determining the price at which a product or service will be sold.

Promotion: Communicating the value of a product or service to the target market through advertising, sales, and other marketing efforts.

Distribution: Making the product or service available to the target market through channels such as retail stores, online marketplaces, or direct sales.

Overall, the goal of marketing is to identify and understand the needs of the target market and create and deliver products or services that meet those needs, in a way that is profitable for the organization.

Related terms (by category)


A unique selling proposition (USP) is a specific feature or benefit that distinguishes a product or service from its competitors.

Read More »

SWOT analysis

SWOT stands for Strengths, Weaknesses, Opportunities, and Threats, and it is a tool for identifying a company’s strengths, weaknesses, opportunities, and threats.

Read More »
Related terms (by alphabet)