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Market segmentation

What is market segmentation

Is a group of people / customers who share similar characteristics and have the same needs. By categorizing very specific groups of people who share the same interests can help create very specific material that can convert these prospects into customers.

What are the benefits of market segmentation

As a result of segmentation, marketers are able to personalize campaigns and utilize the time and resources more efficiently.

Related terms (by category)


A persona is a character (sometimes fictional, sometimes interviewed) that represents a specific segment of a company’s target audience.

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A unique selling proposition (USP) is a specific feature or benefit that distinguishes a product or service from its competitors.

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SWOT analysis

SWOT stands for Strengths, Weaknesses, Opportunities, and Threats, and it is a tool for identifying a company’s strengths, weaknesses, opportunities, and threats.

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