All these marketing actions that companies use to reach out to customers or prospects in order to engage with a product / service. This can be a flyer, an email, an online advertisement, a billboard, radio ads, etc.
Some of the benefits are that the company controls how the product / service is being communicated, which the niche audience is, create a very direct call to action, make optimizations through testing.
In marketing, the “Five Ws” are five questions that can help to guide your strategy and ensure that you are targeting the right audience with the right message at the right time and place.
A unique selling proposition (USP) is a specific feature or benefit that distinguishes a product or service from its competitors.
Social media marketing is the process of using social media platforms to promote a product or service.
SWOT stands for Strengths, Weaknesses, Opportunities, and Threats, and it is a tool for identifying a company’s strengths, weaknesses, opportunities, and threats.
An omnichannel marketing strategy will involve both physical and digital channels (such as stores and websites).
Online marketing uses all the latest technologies (social media, SEO, online ads, email marketing, etc), it is much more interactive and measurable.
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