Product launch is not a single event, rather than a group of actions / decisions that need to be taken in order for a product / service to be successful. The right problem to be solved has to be identified and the solution to this problem has to be served all the time, the right audience has to be targeted and create a product / service that solves a specific problem for them, to identify the right goals, set the right metrics to measure performance.
Positive positioning is a marketing strategy that involves positioning a brand, product, or service in a positive light in the minds of consumers.
A persona is a character (sometimes fictional, sometimes interviewed) that represents a specific segment of a company’s target audience.
Audience targeting refers to the practice of identifying and targeting specific groups of consumers within a larger market.
In marketing, segmentation refers to the process of dividing a market into smaller groups of consumers who have similar needs or characteristics.
In repositioning, a company attempts to alter the way in which a product or service is perceived or understood by the target market.
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